What You Need To Know About SEO 🎤

SEO simply stands for Search Engine Optimization: a big way of saying the organic steps you take for search engines (mainly Google) to deem your website a quality source, which will cause your site to rank higher up in search results.

Successful SEO will result in organic search results (not ads), and you need your content to be seen to 

When you enter keywords into a search engine, what comes back are the 

1. On-Page vs. Off-Page SEO
   1. On-Page SEO includes everything you can do on the website itself– the technical aspects of getting your content seen. This includes: keyword research, content optimization, title tag optimization, page performance optimization, and internal linking. Ensuring all of these things are properly executed on your website helps improve your content and show search engines exactly what your business is about.
   2. Off-Page SEO consists of getting quality backlinks, social media marketing, and branding, all of which help prove your content is authentic and valuable. 

Both on-page and off-page SEO are essential to a successful SEO strategy!

2. Black Hat vs. White Hat SEO
   1. Black Hat SEO refers to unethical, sneaky, spammy SEO practices that may get you to the top quickly, but will come crashing down just as fast upon penalization. Black Hat SEO includes doing things like keyword stuffing, link manipulation, comment spamming, cloaking and sneaky redirects, hidden text, irrelevant backlinks, and PBN/link farms. These practices will get you blacklisted 
   2. White SEO involves implementing long-term, ethical practices that are in accordance with the Google Webmaster Guidelines, like creating well-written content, using natural links, brand building, focusing on quality, doing keyword research, and having on-page optimization. Doing it this way is a long game, but will pay off greatly in getting you the results you’re looking for in your business.

3. Follow the E-A-T Framework.
   1. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Investing time in making sure you as a creator and the site you produce embody these three components is vital to improving your SEO. These factors are especially for YMYL (Your Money or Your Life) sites– medical, legal, or financial sites. 

Long story short, there are no shortcuts (pun intended) to executing SEO. There’s no shortcut or substitute for compelling content that solves your target client’s problem. When you focus on efficiently serving your audience and delivering your message in a way that drives organic traffic to your website, you won’t need gimmicks to give you a leg up against the competition. Authenticity and consistency reigns supreme over disingenuous methods of seeking views and sales.

Here at BrandIt Strategies we skillfully implement proven SEO strategies to help push your content to the forefront. Contact us today for more information!

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