Top 2020 Web Design Trends

It’s no surprise that social media is literally taking over the universe. From old faithful platforms like Facebook, to new trending platforms like TikTok, there is a huge audience for every medium – and a ton of lead opportunities waiting to be ceased.

Here are the top 2020 web design trends, to get your creative juices flowing!

Dark Mode

Originating from Apple’s most recent software update, dark mode is the new age preferred interface view. While light and white based screens have always been the norm, dark interfaces has become a popular norm in the tech space. The purpose of dark mode is to put extreme emphasis on the content, rather than having it blend in with the light airy background.

Because of the dark/monochromatic color palette, images and videos tend to become more vibrant. This also gives web designers the ability to become more creative with sliders and media. So, in your next site design, try coming to the dark side.

3D Models & Rendering

While live images are always a nice touch to websites, illustrations and 3D models are becoming increasingly popular. 3D models are a great way to give visitors an in depth vision of a prototype, idea, or theme.

Motion Effects & Animation

The increasing demand for animation and motion effects is a direct reflection of technology’s many advancements in augmented reality. Screens are now expected to behave naturally, as would real-tangible objects.

Emotional Design

Websites are not just online flyers or ordinary selling hubs anymore, it’s the prime space for connecting with site visitors. Emotional design is an increasingly popular way to lure visitors in your desired realm of creativity. This involves taking advantage of emotion by incorporating intentional color palettes and designs – similar to setting the tone at an event with intentional decorations and colors.

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Get A New Brand Aesthetic

Intermittently, It’s extremely healthy for your brand to undergo an aesthetic makeover.

A few questions to ask yourself when considering an aesthetic makeover may be:

• Does my target consumer still relate to may brand?
• Does my brand aesthetic align with the company mission and values?
• Is the feel of my brand relevant?

Essential aesthetic elements to consider revamping includes your brand color, voice, identity, and personality.

Revamp Your Website

While you should be consistently updating your website with relevant content, occasionally, it’s important to stay on top of web design trends by revamping your website. Reasons for revamping your website include:

• Improving user-friendly mobile functionalities
• Amping up customer service features (e.g. live chat, pop-up email forms, email marketing integrations, etc.)
• Realignment with brand aesthetic

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Break Up with Your Target Consumer

Overtime, your business’s consumer will change. Whether your target market (as a whole) has a different buying preference/habit, gets older, or has a drastic change in economic status, it’s your job to be aware of these changes in order to always be their necessity – or know when it’s time to redefine your consumer.

Because of this inevitability, it’s important to know when it’s time to break up with your consumer and find another.

Here are some instances to know when it’s time to break up with your consumer:

• When your target consumer looses interest in your product/service
• When your product/service appeals or benefits majority of another demographic
• When your product/service no longer fits with your consumer’s economic status

Create New Marketing Campaigns

Face It. What was effective in 2018, doesn’t necessarily work in 2020. Societal shifts, changes the way your consumer thinks, buy, and interact with your brand.

Stop working yourself thin, and just try something different. Revamping your email campaigns, social media campaigns, and other marketing regimens can have a significant impact on the amount of leads and engagement you receive.

Hopefully these rebranding ideas give you a fresh and new approach to improving your brand even more!

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