Top 10 Website Design Trends

Presentation matters. 

As great as we’re sure you are at what you do, before your potential client reads anything about you, it’s the appearance of your website that first meets the eye. Capturing your audience’s attention with popular, trending design techniques proven to improve engagement is another element of your marketing strategy that shouldn’t be overlooked. 

If you haven’t updated your website lately, there’s no better time than now to reevaluate your design aesthetic and implement some of these trending techniques for attracting your customer’s attention: and keeping it.

Moving Type

One of the most straightforward ways designers are getting users’ attention is by implementing moving type into the site’s design. Animating the text makes important verbiage (like call to actions) more readily available to the user. Fun ways to incorporate this design trend include using circular rotations, side-scrolling text, or hover-state changes (text size/format changes when users hover their mouse over it).

Memphis Design

This nostalgic design trend originated in the 1980’s and is characterized by mixing bold, chaotic, colorful shapes and patterns together. Memphis design is for the courageous who aren’t afraid to stand out in a worldwide web still slightly dominated by the uniformity of the minimalistic era. 

Gradients

While the trend isn’t new, designers are making gradients more complex by adding more grain and playing with colors to yield a more textured look. Ways to make use of this trend are by using text color fills to make for a more attention-grabbing way to emphasize words rather than simply bolding, italicizing, or underlining text. You can also use gradients to add more depth to flat images.

Fun, Playful, Optimistic Themes

Designers understand that when consumers feel good, they are more inclined to spend time on your website, increasing the likelihood of them purchasing from and working with you. This can easily be accomplished by using images of a smiling face, or simply adding lighter fonts and colors that evoke a more positive mood. 

Black and White

On the contrary, black and white aesthetic communicates a timeless appeal that speaks to a variety of audiences. This produces a design free of limitations that 

Oversized Type

What better way to grab attention than with super large text? This design strategy is smart when you’re promoting a sale or launch of a new product/service. By driving them directly to what you’re likely publicizing elsewhere on social media, you increase the likelihood of them following through with your call-to-action.

Scrolling Text and Animations

The human eye naturally follows a scroll – the more immersive and interactive, the better. You can incorporate this technique a number of ways, but be sure to keep it short and easy to read by using common words/phrases rather than chunks of complex text. 

Neo-Brutalism

A resurgence of the popular architectural movement from the 50s-70s that centered around sharp, exposed materials like concrete, neo-brutalism is all about being edgy without the harsh undertone. Accomplish this trend by using serifs and sand serif fonts and plain backgrounds. (Think: Minimalism).

Dynamic Lines and Visible Borders

Depending on your preference when incorporating dynamic lines, they can be modern or classic. Designers are using lines and visible borders to emphasize sections, showcase product galleries, and highlight sections or headers. Manipulating the line weight is what makes it unique.

Interactive Features

Playful designs that use simple navigation, grids, lines, typography, and animation in a creative, active way are very in-demand. 

The takeaway: be bold with your designs and unafraid to try something new (or old).

NEED HELP WITH YOUR WEBSITE?

• Email us at contact@branditstrategies.com
• Call us at ‪(202) 599-5358‬
• Fill out the form below