TikTok vs. Instagram: 2022 Edition

Key Differences Between the Two Powerhouse Platforms

TikTok and Instagram are the two short-form video giants of 2022. TikTok, which solely produces video-related content, was released in 2016 but grew tremendously in 2020 during the height of quarantine. Instagram’s been around since 2010 and released Reels in August 2020 as a response to the competition.

While they both offer video features and are both great for influencer marketing, the two platforms are still staunchly different. 

As a brand, it’s important for you to know which platform to put your efforts into growing. Here’s what every creator needs to know about each one.

KEY SIMILARITIES:

• Both rank in the Top 10 of the most used social media platforms of 2021.

And it looks as though this will remain consistent throughout 2022. Currently, Instagram is the 4th largest social media platform while TikTok ranks seventh.

• Both have multiple video-sharing options.

While Instagram features IGTV, Stories, Reels, and IG Live, TikTokers can post videos, share stories, and go live as well.

KEY DIFFERENCES:

• TikTok is more popular with Gen Z users.

Instagram’s primary audience is in the 25-34 range while TikTok’s is 10-29. But unlike Instagram, TikTok is well known for its uniqueness, and they have their innovative creators to thank for that. With Instagram, once certain reels become trending, users tend to duplicate the trend, tailoring it to be consistent with their industry.

• Users spend more time on TikTok than Instagram.

Even though more users have downloaded Instagram than TikTok, TikTok has a way of

keeping user attention longer. This is something to keep in mind when you’re considering building awareness for your brand.

• Instagram has a larger audience.

Instagram has 1 billion active monthly users to TikTok’s 689 million. Even though TikTok’s growth rate is higher (3 billion downloads to Instagram’s 3.8 billion despite being newer), Instagram still ranks above TikTok because the platform has been able to consistently maintain and increase its active users each year.

• Instagram is performing better with the Indian social media market; TikTok is more popular in the United States.

Additionally, both platforms have more female audiences but TikTok’s percentage However, the percentage of female users on TikTok is more than Instagram’s.

The Takeaway:

The platform you engage with the most should be whichever one is good for your brand. Like we always say here at Brand-It: go where your audience is, implement a marketing strategy that is proven to convert, and remain consistent. 

Building a brand by leveraging social media is challenging but not impossible when you have the right strategy and systems in place to track growth. 

Whichever platform you want to leverage, we have the skills, strategies, and systems to propel your business forward. 

NEED HELP PICKING WHICH PLATFORM IS FOR YOU?

• Email us at contact@branditstrategies.com
• Call us at ‪(202) 599-5358‬
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