Holiday marketing is more than just wishlists, happy holidays and festive photos. To increase sales and boost brand awareness, businesses need a multi-channel holiday strategy that harnesses social media as one of the most important tools available.

This guide is designed to help you reach new customers this season with engaging content, holiday deals and engaging social media posts.

Make The Holiday Make Sense For Your Brand

Every year, consumers expect to see holiday marketing campaigns from brands. But this doesn’t mean that you should simply put out an ad on social media and call it a day. To make a lasting impact on your audience, you need to give them something worth sharing. The best way to do this is with a holiday campaign that makes sense for your brand. For example, if you sell clothes, you can create a video featuring a customer trying on different outfits to find the perfect holiday party look—and then give the viewer an exclusive discount code so they can buy their favorite pieces right away!

Your job as a marketer (or solo-prenuer) is to make the holiday campaign relate to your consumer in the most natural way possible. A couple questions to ask yourself:

• What is your consumer doing right now?
• What are the worried about or preparing to do?
• What are they focused on?
• What part about the holiday is their favorite?

It’s important to keep in mind that your consumers are not thinking about your brand or product. They are focused on very specific things—so you have to find ways to connect with them through the lens of what they care about most.

Choose An Easy Holiday Campaign Hashtag

Choosing a hashtag for your holiday campaign is pretty simple. Make it short and sweet, so people will remember it. But don’t make it too long or complicated—it can be hard for consumers to remember in a busy season!

The most important thing to remember when choosing a hashtag for your holiday campaign is that it should be easy. It’s hard enough to start building awareness and engagement around a new hashtag, so do not make it any harder than you have to. When brainstorming hashtags, look for ones that are easy to spell and don’t require capital letters (or numbers).

Don’t Neglect The Data

Just because it’s the holidays, that doesn’t mean you have to completely abort what your social media data insights have been telling you about your consumer. By using the data you’ve accumulated over the year, you can use that to come up with the best tactics to include in your campaign. For example, if you know that your consumers are more likely to use Instagram during the week rather than on weekends, make sure that your campaign is built around that. If you know they prefer shorter copy over longer copy, then make sure to keep it short and sweet.

You can use your data to configure some of the following:

• Platforms to prioritize
• Aesthetic of content
• Timeline of campaign roll-out
• Contests, products, and tactics

Have An Automatic Funnel Set Up

Whether you have a physical storefront or an e-commerce site, create automatic funnels so your followers can easily purchase your product, sign up for your newsletter, get notified about deals ,and enter promotions without having to do anything strenuous. If you don’t have an automatic funnel set up, then it’s time to get started. There are plenty of tools that can help you create an automated sales funnel, like Leadpages and ClickFunnels. You can also use Google Analytics to track how your visitors interact with each page and what content they consume most often (which will help determine where you should place your call-to-action buttons).

Conclusion

The holiday season is a great opportunity for businesses to boost their social media following by offering customers unique experiences, exclusive discounts and other incentives that keep them coming back for more; but it’s up to your marketing team to make sure there’s a strategy behind every move!