How To Successfully Target The Millennial Consumer

Introduction

Millennials are the largest generation since the Baby Boomers. They’re also the most influential. As a result, it’s no surprise that marketers across industries scramble to tap into their purchasing power. But reaching this generation isn’t as simple as targeting people born in the 1980s and 1990s – it’s about understanding who they are and what they value as well as how best to get them to notice your brand.

Understand who this generation is.

The Millennial generation is the largest in the U.S., making up more than one-third of our population. They are also the most diverse generation, with 66% being non-white, and 46% identifying as LGBTQ+.

Millennials also tend to be politically active, with 57% saying they’re either “very” or “somewhat” engaged in politics on Facebook. They care about social issues and causes—according to a study by American Express OPEN (the credit card company), Millennials are more likely than older generations to donate money regularly for charitable causes (63% vs. 27%) and volunteer their time for charitable organizations (63% vs. 30%). Additionally, 71% say that being socially conscious is important when choosing which brands they support; 43% said they would actually pay more for an eco-friendly product from a brand they trust versus 17% who wouldn’t pay extra at all.”

On top of this data showing that millennials are more likely than any other age group in America today to be politically active, socially conscious, and entrepreneurial!

Engage with them – don’t advertise to them.

To be successful as a marketer, you must first understand the millennial consumer. Most importantly, they are not teenagers and they aren’t stupid. You need to stop treating them like kids and start talking to them like adults.

Millennials want to feel connected and hear from brands that don’t try too hard. They want a brand that is genuine, has personality but isn’t afraid of making mistakes or being themselves in their marketing efforts – even if it means screwing up once in a while!

Use influencers to connect with millennials on social media.

You can connect with millennials on social media by using influencers to promote your brand. Influencers are people who have a large social media following, and they are often used as an advertising tool. Social media influencers have the ability to reach thousands of followers and share content that is relevant to their audience. Their followers will be more inclined to engage with the content if it’s coming from someone that has credibility within their niche.

Millennials value brands that are real, transparent, and relatable.

Millennials are the most desired and sought-after demographic in today’s market. This generation has grown up in a time of unprecedented technology, which has led to their desiring an always-on connection with each other and the world around us.

Millennials value brands that are real, transparent, and relatable. They want to feel like they are part of something bigger than themselves – whether that be through social media or through actual community involvement.

Encourage user-generated content (UGC)

User-generated content (UGC) is content that’s created by a consumer, not the brand. This type of content is more authentic because it’s coming from real people who have first-hand experience with the brand. It’s also more likely to be shared because it comes from your customers and not you or your marketing team.

Using UGC in your marketing campaign can help you stand out from competitors, engage with consumers on social media channels, inspire creativity when developing advertising campaigns, and ensure that your company stays relevant in today’s fast-paced world where trends can change overnight.

Conclusion

The millennial consumer is an important part of any business’s marketing strategy. They are the future customers that will grow with your brand and help it thrive in the future. By understanding who this generation is, you can better engage with them and reach out to them on social media using influencers or UGC.