Four (Pretty Easy) Ways to Keep Up with Social Media Trends

Long gone are the days social media was used solely for the purpose of… well, being social. The current wave of social media is to make those coins, bring in business, build community, and spread brand awareness. To excel at any of these endeavors, keeping up with social media trends is key. Trends change so quickly they can be hard to understand, let alone follow. Thankfully, no brand, creator, or business has to navigate these trends alone. Here are four ways to help make staying on top of these trends way easier!

1. Download TrendTok: Ranking #1 in Trends and Sounds, this artificial intelligence powered app depends on analytics to help creators grow their social media accounts. Users can get trending hashtags, search and track viral trends, discover and save new trends and viral sounds, and see what trends top creators are using. This is the perfect app for brands looking to grow their following and promote their businesses via TikTok.
   
2. Check TechCrunch: TechCrunch is an online newspaper that reports on all things technology, startups, venture capital funding, and Silicon Valley. They help businesses stay informed by sharing new launches and acquisitions that provide insight regarding what’s up and coming with all social platforms. Checking TechCrunch daily is a great way to remain informed on the day’s biggest tech headlines and news and social media updates the competition may not be privy to.
   
3. Use Trending Sounds: When it comes to Instagram and TikTok, trending sounds are king. Using audio in Instagram reels is important because the Instagram algorithm prioritizes popular sounds that others will save and use to make their own reels. Don’t make the mistake of thinking that a sound is trending just because it’s been widely used, which isn’t the case. It’s ideal to hop on a trending sound as it’s gaining popularity rather than when it has hundreds of thousands of likes. By that time, it’s likely no longer trending. You can keep up with trending audio by checking out the Reels Explore page. Look for videos that have the “trending” symbol (an arrow pointing up towards the right), and save the audio to use later!
   
4. Spend Time On Social. Ultimately, nothing beats doing the “in the trenches” work of spending time on the app you’re looking to leverage. Every social media app has its unique differences and requires a different approach to make it worth your while. By spending (productive) time on social media, familiarizing yourself with what’s popular and trending, and seeing what speaks to your target audience, you can learn how to position yourself for success.

We all know that just having a social media presence isn’t enough anymore. To do so, you need to make sure your content gets the attention your business needs in order to grow by staying up to date with the trends that will help put your content front and center. 

Brand-It is here to help! Our Social Media Marketers are equipped with the skills to ensure your content is captivating, engaging, and converting to the views and better yet – sales – you’re looking for. Let’s discuss your content goals!

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