5 Reasons You Need Video in Your Marketing Strategy

Introduction

Open any top social media app and some form of video will pop up within the first few seconds. Whether it’s stories, short-form videos, or lives, video is the hot and preferred way of digesting content right now, which is why 81% of online marketers think video yields the best return on investment (ROI). 

That means it’s a smart move to incorporate video into your content strategy. Now, what kinds of videos you create and how often you share them will depend on your brand. Here are 5 reasons video will positively affect your marketing efforts:

1. Establishes brand credibility.

As a business owner, you know how important it is to build trust with your audience. And there’s no better way to do that than to consistently use video to share your expertise. According to a Wyzowl survey, 73% of users stated they’d rather watch a video to learn about a new product than through any other form of content (Raindance).

Give the people what they want and work on creating authentic video content that allows you to be yourself while showing off your years of knowledge and experience in your field.

2. Boosts conversions and sales.

As previously mentioned, customers like to use video to determine if a product is worth the buy. So why not use that fact to your advantage and create videos to promote your products and services? Adding videos to your landing pages can help push clients to make the final decision to purchase your service.

3. Increases social sharing.

Users love sharing video content, one of the most popular platforms being TikTok. Creating shareable content gets you seen by diverse audiences across multiple online platforms, increasing the chances that they will come back for more.

4. It’s great for SEO.

Creating YouTube videos is a great way to get your content on Google through SEO. One of the best ways to use this strategy is to make videos about topics you’ve already written about. If you’re thinking about running ads on Google, videos can help boost your efforts and bring more traffic to your site in general.

5. It appeals to mobile users.

Let’s face it, most people engage with social media using their phones. (Like, who’s using Instagram via browser?). Users are 1.5x more likely to watch videos on their phones than on the computer. Because people love watching videos on the go, your video audience will grow continually as you show up consistently. 

When it comes to video marketing, focus on creating engaging and entertaining content that speaks to your ideal clients. You never want to try to go viral by creating content that doesn’t authentically represent your brand because you’ll be stuck trying to keep making content that doesn’t even resonate with your target audience.

Conclusion

When done well, sharing video content will boost engagement, sales and ROI but as with any marketing strategy, it can be a long game. Keep your eyes on the prize and the results will follow.